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Saturday, October 1, 2011

Celebrities Creating New Maternity Clothing Lines

A trend on the rise: celebrities deciding to create their own maternity clothing lines.  Perhaps they felt that there were not enough cute outfits to wear when they were pregnant or maybe they just really wanted to create a new clothing line. Either way, many celebrities decided that it would be a fun idea to create clothes for women that are expecting.

Maternity clothing features details that make pregnant women more comfortable, such as garments expandable for the expectant mother.  The most common approach to this is using excess fabric.  Some common things in maternity wear are adjustable openings at the waistline to accommodate the enlarging abdomen and stretch panels in the abdominal area of pants and skirts in order to expand as the abdomen grows throughout the pregnancy.  The stretch panels should be long and wide enough to keep the clothing from being uncomfortable, and they are usually covered up by long maternity tops.


Another aspect of maternity wear is nursing garments.  These garments have openings over the breasts so that the wearer has convenient openings for breast-feeding.  These openings are concealed by extra fabric overlays when not in use.

 Many celebrities have started creating their own maternity wear lines. The dress shown above is a dress from Lilly Pulitzer's new summer maternity wear clothing line. The dresses shown below are from Allen Schwartz's fall dress maternity clothing line.



Many celebrities and famous fashion designers such as Heidi Klum, Lilly Pulitzer, Ella Moss, and Allen Schwartz have chosen to create their own fashionable maternity wear clothing lines.  Here are some pictures below of Heidi Klum's maternity wear that she created for her line "Lavish"


1 comment:

  1. This reminds me of a post that I made about the new technology being used by Lane Bryant to make clothing more comfortable for plus size women. Body scanning machines were used to find out where more fabric was needed. Interesting article! :)

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